The Consumer Journey: Your Guiding Light

It is the practice of setting and acknowledging a business’s North Star.

This North Star is what I believe a brand must turn to in harder times. It is also the guidepost for how you interact, engages, and ultimately are evangelized by a consumer.  The consumer journey is not something we just lightly throw around. It is a guiding principle in everything we do.

Nothing Cookie Cutter: The Un-Agency

Here are the facts:

Consumers are tougher now to reach than ever before. Budgets are tighter and marketers are faced with the challenge each day of delivery of sales. There is nothing “cookie-cutter” about reaching the modern consumer especially if you are an emerging challenger.

This is part of the reason our billing and engagement with you are set up a bit differently. So we can partner and be right there beside you – a true extension of your team, not just an “agency”

Have questions? Take a read below to see some of our most frequently asked questions!

How are you different from other eCommerce marketing agencies?

Most notably, we’re not pitching the same plan to every potential client who gives us a call. We custom-build highly effective digital marketing strategies for every company that enters a partnership with us. We’re selective about the partnerships we forge. We’re looking for clients who buy into our business model and are committed to a meaningful, results-driven, long-term relationship.

 

How is digital marketing for eCommerce companies different from traditional digital marketing for other businesses?

Traditional digital marketing usually has three major priorities: completing a sale, securing an email address, and boosting brand awareness. Your goals are likely similar… but that doesn’t mean your business should be given a run-of-the-mill marketing blueprint.

As your brand blossoms, expanding its offerings and targeting new, diverse potential customers, your digital marketing strategy will need to adapt. You’ll want a trusted partner who can help you build cutting-edge online marketing campaigns that’ll keep your company on the up and up. We’re confident that’s us.

 

What are the best eCommerce marketing channels?

Well, it depends on your brand and goals! Amazon, Facebook, Instagram, Google, podcast ads, content marketing, YouTube… But don’t be overwhelmed by the number of choices — we’ll help you pick the platforms that are right for your business, We know how to hyper-target potential customers and ensure the best ROI for your dollars.

 

How much money should I expect to spend per month on effective eCommerce marketing?

So, this is a tough question. Every eCommerce company we work with has unique goals and a unique budget. And we want to account for that when making recommendations on advertising spend.

We really have to consult with your brand and understand your particular business goals before we can provide solutions that maximize your results.

Bay Street Media

This is our passion:

As the world evolves, so do our capabilities. Our industry agnostic model is strategically built to work with you. Rising about the chaos into results  We strive daily to Unlock value and create meaningful connections by designing and building innovative products and services stories that resonate, connect and most importantly sell your product.

Contact Us Today For A Consultation!