The Consumer Journey: Your Guiding Light
It is the practice of setting and acknowledging a business’s North Star.
This North Star is what I believe a brand must turn to in harder times. It is also the guidepost for how you interact, engages, and ultimately are evangelized by a consumer. The consumer journey is not something we just lightly throw around. It is a guiding principle in everything we do.
Nothing Cookie Cutter: The Un-Agency
Here are the facts:
Consumers are tougher now to reach than ever before. Budgets are tighter and marketers are faced with the challenge each day of delivery of sales. There is nothing “cookie-cutter” about reaching the modern consumer especially if you are an emerging challenger.
This is part of the reason our billing and engagement with you are set up a bit differently. So we can partner and be right there beside you – a true extension of your team, not just an “agency”
Have questions? Take a read below to see some of our most frequently asked questions!